The decision by Procter & Gamble to rebrand their marketing department made the news recently. It wasn’t the biggest story of the week, but it raises an interesting point. Here’s what they announced: As of last week, P&G’s marketing directors and associate marketing directors become ‘brand directors’ and ‘associate brand directors’. The new role comprises… Continue Reading
An interesting post from Ian Cotter of GEP knowledge bank Marketing departments are constantly being challenged to maximize the ROI on their marketing spend and to demonstrate the effectiveness of their campaigns. Procurement can help our marketing colleagues achieve this goal by reducing their costs by up to 30 percent on sales promotions without… Continue Reading
Proposed Euro ban – implications for promotional merchandise May 3, 2014News Ashley Fox MEP The European Parliament could ban fruit-shaped fridge magnets, USB’s and other similar products under new child safety rules barring products that’imitate food and appeal to children. Popular bath and cosmetic products resembling fruit or vegetables could also be banned. The high… Continue Reading
1) Buying what appeals to yourself; put yourself in the recipient’s mind and work out what they would appreciate. 2) No sample; It may look great on screen but screen colours are notorious. Pens can look the business but not write properly or mechanisms can jam. Give yourself time to obtain a sample and if… Continue Reading
Promotional gifts are a great way of keeping your name in front of your customers old and new. We all know that, you wouldn’t be here unless you did. But not always. In 2008 TKMaxx had to withdraw a hooded coat from sale after it was discovered that the coat included a free promotional… Continue Reading
Hong Kong promotional gifts exhibition majors on small orders The HKTDC Hong Kong Gifts and Premium Fair is taking place at Hong Kong Convention and Exhibition Centre between 27th and 30th April 2012. More than 4,000 visitors with an interest in promotional gifts, are expected to attend the event. One of the features of this… Continue Reading
Echo Promotions is launching in 2012.