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Author Archives: editor

Making Promotional Products Effective Branding Tools For Your Business

Here’s a great article in the B2 C regarding making the best use of promotional products, by Richard LArson take a few minutes to read it, then see how Echo Promotions can help your company put it into practice. Read more at http://www.business2community.com/branding/promotional-products-making-effective-branding-tools-business-01555157#PUjfiQipkeEB5pJP.99

The History of Promotional Products and How They’ve Evolved

see http://www.brandingmagazine.com/2016/05/19/the-history-of-promotional-products-and-how-theyve-evolved-to-meet-current-times/for a fascinating look at the world of promotional products

Where Tech Items Work

Gregg Emmer, chief marketing officer for CounselorTop 40 distributor Kaeser & Blair (asi/238600), has noted that high-tech promotional items are often not exactly what high-tech clients are looking for when purchasing promotional products. They tend more toward traditional items that are practical and targeted to younger audience. Target Tech sector with these products So, on the… Continue Reading

How to get the best out of exhibiting at a show

From time to time we publish other newsworthy items, acknowledging the source.  Here’s a worthwhile one from “the Business Journal” yes I know it’s American, but they have some pretty good markeing ideas Enjoy it http://www.bizjournals.com/bizjournals/how-to/marketing/2015/02/get-the-most-out-of-a-trade-show.html

Record Breaking Show

Last week saw the Trade Only Show. with hundreds of suppliers showing off their traditional and new products to our industry Naturally we were there and have returned brimming with ideas to motivate your clients and keep your brand where it belongs: in front of your customers. The new catalogue is due out any day… Continue Reading

Market Watch: Bars & Restaurants

Published in Promogram Tuesday, December 30, 2014 Looking for a hot market to target in 2015? Raise a glass to this: Americans love to eat and drink at bars and restaurants. So much so that the National Restaurant Association says the sector’s sales likely increased 3.6% to $683.4 billion in 2014, which is equal to… Continue Reading

ASI’s Global Study Proves Promo Products Memorable and Popular

2014 Global Advertising Specialties Impressions Study finds imprinted items have a lower CPI in the U.S. than prime-time TV, national magazine and newspaper ads, and a similar CPI to spot radio and Internet advertising. this, the result of a World Wide Study see the full text at http://www.prweb.com/releases/2014/10/prweb12288252.htm

Ryanair in cost saving surprise?

Michael O’Leary is at it again see http://www.ppda.co.uk/pubs/PPD-issue0054-September2014-WEB.pdf for the latest remarks from the irascible airline boss in the current edition of PPD magazine, along with some less surprising statistics from the BPMA

Timeless marketing that works

Think about the ways you go about marketing your business. Do you want to be top of mind with your customers? Do you want a cost-effective campaign? Maybe building repeat business is your goal. Whatever you’re hoping to accomplish through marketing initiatives, few perform as well as giving the gift of a calendar. While this… Continue Reading

I know it’s American but………

often what happens across the pond follows here interesting report on the condition of the Promotional Market as reviewed in the U.S.A. http://insurancenewsnet.com/oarticle/2014/07/30/counselors-state-of-the-industry-reports-record-breaking-sales-a-537301.html#.U90Zn-NdXkk